Friday, April 6, 2012

5 Ways Your Company Can Benefit From Cloud-Based Videoconferencing

Cloud computing is all the rage these days as organizations have come to realize how robust, efficient and cost-effective this alternative to premises-based technologies can be. For the small to midsize business (SMB) realm, who have traditionally been keeping pace with enterprise companies as best they can, this is especially huge. Thanks to "the cloud," a whole new world of opportunity has come to the forefront for small and medium business--one of which is videoconferencing. 

Below, we explore the top five benefits of cloud-based videoconferencing for SMB's.
  1. Lower total cost of ownership- It used to be that in order to purchase an enterprise-grade videoconferencing system you would literally have to auction off your first born child. Thankfully those days are over and SMB's can now utilize enterprise-grade video for a fraction of the price. There are a variety of videoconferencing services to choose from, including room based systems that you can buy or lease, virtual rooms that can be accessed from your desktop and deployed throughout your organization and also services to connect to road warriors via their tablet or smartphone devices. 
  2. Rapid/Scalable Deployment- Five year projections? Ten year projections? For most businesses, it has become nearly impossible to make accurate predictions as to where the economy will take you. Therefore, you need highly flexible technology for scale up/scale down deployments. You're in luck! Cloud-based videoconferencing provides just that. As your business grows, your videoconferencing solution can grow with you and vice versa. 
  3. Reliability and Security- The real cherry on top when it comes to cloud-based videoconferencing is the built-in reliability and security hosted solutions provide, without the overhead and complexities of managing it yourself. Cloud-based video offers you a high quality, always available video network including a built-in firewall traversal for secure company-to-company video calling with customers, suppliers and colleagues inside or outside your organization.
  4. Easier Maintenance- Since it is a hosted service after all, cloud-based videoconferencing systems require very little IT support or training to administer and are very easy to deploy. Another bonus--system upgrades happen automatically with no hardware upgrades needed to take advantage of new features and technologies leaving you more time to focus on growing your business.
  5. Increased Productivity- Not only will you be saving time from easier maintenance associated with cloud-based services, you will also increase productivity throughout your organization by providing access to existing and emerging workforces who demand constant connectivity and productivity from anywhere at any time. 
Cloud-based videoconferencing offers exciting opportunities for businesses of all sizes but is especially opportune for the SMB who can take the most advantage of its affordability, ease of operation and non-dependence on in-house IT resources to manage. 

If you would like to learn more about cloud-based video conferencing for your business please contact Convergent Technologies Group and we will help you get started. Looking to get started right away? Try a free trial of our cloud-based videoconferencing solution, LifeSize Connections






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