Revamped Web Site Launches

By Alexandra Suder

One of the biggest priorities on the marketing front this year has been on overhauling our Web site – and I was excited to finally hit the “go live” button on the new-and-improved www.ctgva.com last week.

We did a lot of work behind the scenes to make this a robust and meaningful site for our customers. How did we do that? We listened to what you’ve been telling us from our first years in business, nearly a decade ago.

The biggest takeaway we heard is that you don’t just want to hear that we offer great technology and services because you always trust us to do that. You want to know what CTG and our solutions can do for you. And in today’s idea economy – where IT is the biggest competitive advantage in your business – that’s more important than ever. That was the driver as we mapped out the framework for the new site.

What you’ll find now:

• Our focus on putting benefits first: In general, clients don’t come to us asking for a specific product. Instead, they come to us looking for ways to work more efficiently or solve problems. Now, at a glance, you can pinpoint the capabilities that CTG can deliver to help fuel your growth. The biggest gain is we help our clients achieve their goals and business directives: The focus becomes on opening their eyes to other possibilities that hadn’t yet been considered, but could redefine their business.

• Our expertise at your fingertips: You’ll find white papers, product videos and webinars – all available to you at a click. We’re also integrating our blog and social media channels, so you can keep up with the latest in our industry, Gartner and IDC.

• Our commitment to bringing you best: Much like our primary partner, Hewlett Packard Enterprise, we are committed to helping your transform your enterprise. The Web site is aligned to HPE’s mission to help you migrate to a hybrid infrastructure, use data to power your growth, boost workplace productivity through mobility and keep your enterprise safe and secure. No matter the size of your business, we’re committed to deploying the right solution for you.

We believe the new site structure allows you to quickly navigate the information you need, and we want to thank our partners at Agency Ingram Micro for bringing our vision for this new site to life. They brought some great ideas to the table on how to best share our story and services in engaging ways for our site visitors.

More is still to come. We’ll be regularly adding news and other information, and we envision ultimately launching an online store for various products in our portfolio.

For now, we encourage you to take a few moments, visit the site and share some feedback about your experience. The more we hear from you, the better we can continue to refine and adapt the site.

Of course, this is only one way to interact with the CTG team. While our Web site is open 24/7, we always prefer the opportunity to sit down with you in person to discuss your IT needs – and how we can put the right solutions to work for you.

Alexandra Suder is CTG’s director of marketing.

Enhanced Web Site Will Better Tell the CTG Story

By Alexandra Suder

Nothing makes our team at CTG happier than sitting down with a customer or potential prospect and explaining how we can help deliver the technology that will power their business.

But sometimes we don’t have that in-person opportunity.

That makes how we showcase our expertise and experience on our Web site an integral ingredient in telling our story. Much as CTG has grown up over the past 10 years, so has our Web site. Unfortunately, it’s been a bit of a patchwork process, as we added new services to the site at the same time as we added them to our portfolio of offerings.

Now that we’ve celebrated our this milestone anniversary, we’re getting ready to unveil our present to ourselves: A freshly overhauled Web site that better shares how CTG can be the competitive edge for your business.

Our team has been working throughout this quarter on understanding what has worked on the Web site and on identifying gaps. Armed with that insight:

• We are shifting our focus to showcase how our services work for you. We believe that this helps you better understand how new technologies deliver meaningful benefits.

• We are continuing to share our expertise. The site will introduce white papers, product videos and webinars – all available to you at a click or two. We’re also integrating our blog and social media channels, so you can keep up with the latest in our industry and at CTG.

• We are better telling our story. You’ll learn more about the CTG vision, which aligns largely with that of our primary partner, Hewlett Packard Enterprise. No matter the size of your business, we are committed to deploying the right IT for you.

Right now, we’re in the design stage, with the goal of launching the new site early in the new year.

The enhanced Web site is part of a renewed focus on our marketing efforts. In the year ahead, you can expect to be invited to participate in learning events both at CTG and at our partner venues. We are continuing to expand our social media presence. And we are always looking to offer fun opportunities for our clients to network, as we know that great ideas sometimes happen outside the office.

Alexandra Suder is CTG’s director of marketing.